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Part D: Methodological background of data collection

D.1 Step 1: Define your aims and set up your work schedule
D.2 Step 2: Secondary research
D.3 Step 3: Sampling – from whom do you collect your data?
D.4 Step 4: Check for potential survey errors
D.5 Step 5: Choice of research design
D.6 Step 6: Choice of data collection method
D.7 Step 7: Questionnaire design
D.8 Step 8: Quality checks
D.9: Glossary of Statiscical Terms

This chapter will provide you with the basic knowledge and tools you need in order to collect organic market data yourself. To provide you with a first overview over what you will have to do, Figure D.1 shows you the steps involved in the collection process (a so-called ‘survey’) of organic market data. Quality checks are a continuous task from the first to the final step because mistakes made in the early stages of the data collection process can sometimes be more visible at a later stage. In this chapter, each individual step will be presented in more detail and supported by examples. You will find a short glossary of all relevant terms at the end of this chapter.