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OrMaCode: ORganic Market data Manual and CODE of Practice: Overview

Overview of OrMaCode

The ORganic Market data MAnual and CODE of Practice (OrMaCode) is a collection of information and experiences gained through the OrganicDataNetwork project. The information provided can be used selectively to meet the needs of data collectors in collecting, processing, storing, analysing and disseminating organic market data.
The Code of Practice itself consists of a list of principles and related indicators covering the different key areas of organic market data collection, processing, storage and publication/dissemination. It is consistent with the European Statistics Code of Practice. The Manual contains specific guidelines for applying the Code of Practice. It also contains guidelines on the collection of relevant sets of data and on the way to ensure that quality criteria will be met.

The OrMaCode is structured in 5 "parts" and several "sections" containing a detailed description of organic market data collection systems and its tools. The core of the OrMaCode is the Code of Practice (Part B); the other parts delineate the manual (parts A, C, D). The Code of Practice is preceded by an overview of the importance of having a good data in organic market section (Part A) and is followed by a more practical section, in which the establishment, and implementation of an organic market data collection system is discussed (Part C). A methodological background of data collection completes the OrMaCode (Part D). In Part E we have compiled the relevant references. The structure of OrMacode is summarised below.

The OrMaCode is aimed primarily at organic market data collectors and engaged stakeholders involved in the process of organic market data collection. The OrMaCode is intended to be a tool for organic data collectors: it attempts to provide for the first time the methodological and practical guidance necessary for data collectors in launching and realising an organic market data collection system. Even if the OrMaCode provides guidelines for building a recommended database structure, it does not provide the training for data collectors in using it. For any help in using this tool we recommend to watch our tutorial “Multimedia presentation on tutorial on the use of the Code of Practice (OrMaCode)” at or to contact Prof. Raffaele Zanoli and Dr. Helga Willer (FiBL).

Let start to try it!

Part A: Implementation of an organic market data collection system provides the following information

Section A.1 Why do we need good data on the organic market includes

Section A.2 What is an organic market data collection system focuses on

Section A.3 The importance of better data covers

Section A.4 shows how to assess current organic market data production and dissemination systems by slightly adapting the Eurostat methodology and indicators

Part B: OrMaCode Code of Practice includes:

Section B.1 on the EUROSTAT Code of Practice & OrMaCode presents the aim of the OrMaCode Code of Practice: to set out a code of practice for the initiation and maintenance of good organic market data collection and publication procedures. The Principles guarantee that the data are collected and disseminated according to a common quality framework.

Section B.2 Institutional environment presents 6 principles, for each of which a set of indicators of good practice is provided.

Section B.3 Statistical Processes presents 4 principles, for each of which a set of indicators of good practice is provided.

Section B.4 Statistical Output presents 5 principles, for each of which a set of indicators of good practice is provided.

Part C: How to establish and implement an organic market data collection system (Manual) provides

Section C.1 Overview of data collection process translates the principles of the Code of Practice into practical guidelines for current and prospective data collectors.

Section C.2 Guidelines on the collection of different data categories relevant to organic market provides

Section C.3 Development of survey tools explains

Section C.4 Data processing, storage and analysis explain what tools could be used for

Section C.5 Publication and dissemination deals with

Part E: List of references shows all references used in OrMaCode

OrMaCode navigation tips

  • To move between the parts of the OrMaCode and to  move within a section, use the links on the left side.
  • To return to thehomepage, click on Home in the top panel.
  • The OrMaCode is organized in having just internal links to other sections or parts
  • The references (section E) are linked to external web pages


This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License. To view a copy of this license, visit or send a letter to Creative Commons, PO Box 1866, Mountain View, CA 94042, USA.
The widespread distribution and use of this product is encouraged free of charge, subject to recognition that the Università Politecnica delle Marche, Ancona, Italy and the Research Institute of Organic Agriculture (FiBL), Frick, Switzerland are the lead organisations responsible for its development and maintenance and retain the copyright for OrMaCode.


Comments on OrMaCode content, and enquiries concerning support with the application of OrMaCode are welcome:

  • Dr. Helga Willer, Research Institute of Organic Agriculture (FiBL), Ackerstrasse 113, 5070 Frick, Switzerland, Tel.: +41 865 7272, Fax +41 865 7273, e-mail: helga.willer(at)
  • Prof. Raffaele Zanoli, Università Poliecnica delle Marche, Via Brecce Bianche, 60131 Ancona, Italy, Tel.: +39 071 220 4929, Fax +39 071 220 4474 e-mail: zanoli(at)


The OrganicDataNetwork project has received funding from the European Union’s Seventh Framework Programme for research, technological development and demonstration under grant agreement no 289376.
The contents of the OrMaCode  are the sole responsibility of the publishers, and they do not represent the views of the European Commission or its services. The Commission is not liable for any use that may be made of the information.
The information contained herein, including any expression of opinion and any projection or forecast, has been obtained from sources believed by the authors to be reliable but is not guaranteed as to accuracy or completeness. The information is supplied without obligation and on the understanding that any person who acts upon it or otherwise changes his/her position in reliance thereon does so entirely at his/her own risk.

OrMaCode tutorial

The “Multimedia presentation on tutorial on the use of the OrMaCode” consists of a video on the use of the ORganic market data MAnual and CODE of Practice (OrMaCode).

OrMaCode should be cited as:

Zanoli, R., Vairo, D., Solfanelli, F., Padel, S., Gerrard, C., Lampkin, N., Willer, H., Stolze, M., Hamm, U., Feldmann, C., (Eds.) (2014). ORganic market data MAnual and CODE of Practice (Manual and Code of Practice for the initiation and maintenance of good organic market data collection and publication procedures, OrMaCode)). The Website of the OrganicDataNetwork, Università Politecnica delle Marche, Ancona (IT), and Research Institute of Organic Agriculture (FiBL), Frick (CH). Available online at:


Prof. Dr. Raffaele Zanoli
Università Politecnica delle Marche
Via Brecce Bianche
60131 Ancona
Tel. +39 071 2204929